White-Label DSP Platform

Launch your own branded distribution company in days.

Labels, universities, media companies, churches, agencies — Orion powers the infrastructure. You own the brand, the artists, and the customer relationship.

Your brand. Your business. Our engine.

Fully branded

Your logo, your colors, your identity. Artists never see Orion.

Your domain

Ship on a subdomain or your own custom domain (label.com).

Team roles

Invite staff with owner/admin/staff permissions.

You keep control

Own the customers. Own the revenue. We stay invisible.

From zero to launched

Four steps. Done in an afternoon.

No calls with sales. No 30-day contracts. Type your company name → invite your artists.

1

Company name

Enter your business, contact & tax info in the wizard.

2

Brand created

Upload your logo, pick your colors, claim your subdomain.

3

Platform configured

Pay the setup fee — your branded DSP auto-activates in seconds.

4

Ready to invite artists

Send them your subdomain. Sign-ups roll straight into your dashboard.

Everything is yours to shape

Each tenant can customize everything.

Ten control surfaces. Zero code required. Your brand from first click to signed distribution agreement.

Logo

PNG/SVG upload. Applied across the entire tenant surface.

Color scheme

Primary, accent, and background tokens themed live.

Fonts

Bring your own display + body pairing. Google Fonts or custom.

Email templates

Every notification signed by your brand, not Orion.

Login page

Your hero, your copy, your CTA — first impression owned.

Artist dashboard

Rebrand every panel your artists see.

Distribution agreement

Upload your PDF. Artists e-sign yours, not ours.

Support contact

Route tickets to your team, your email, your phone.

Terms of Service

Bring your own legal — displayed at signup and in footer.

Privacy Policy

Your privacy URL, your data policy, your compliance.

3. Multi-Tenant Architecture

Each organization operates in its own isolated environment.

Row-level security enforced at the database. One tenant can never see another tenant's data — ever.

Isolated data

Every artist, release, upload, and payout is scoped to your tenant ID. RLS policies enforce it at the database layer.

Isolated auth

Your users log into your domain. Sessions, roles, and permissions never cross tenants.

Isolated infrastructure

Storage buckets, streaming keys, and API credentials are provisioned per tenant. No shared surface.

Isolated branding

Theme tokens load per host. Your subdomain serves your colors, your logo, your fonts — nothing else.

Isolated revenue

Distribution splits, ticket sales, and rev share flow through your Square/bank on file. Orion never touches it.

Isolated compliance

Your Terms, your Privacy Policy, your DPA. Each tenant's legal surface stays completely separate.

Tenant A

music.universaldsp.com

Tenant B

atlanta.orionmusicdsp.com

Tenant C

distribution.mylabel.com

All three run on Orion infrastructure. None of them can see each other.

Tenant hierarchy

Orion
│
├── Label A
│      ├── Artists
│      ├── Releases
│      └── Royalties
│
├── Label B
│      ├── Artists
│      └── Releases
│
└── Label C
       ├── Artists
       └── Releases

Orion is the platform root. Every label is a self-contained branch — artists, releases, and royalties live inside their tenant and never cross over.

Administrators only see their own data.
4. Roster Management

Build your team. Sign your roster.

Every label runs like a real label — invite the people who make records happen, with role-based permissions baked in.

A label can invite:

Artists

Sign talent to your roster. They upload, you distribute.

Invite by email

Producers

Credit beatmakers on splits. Auto-flow royalties.

Invite by email

Managers

Give reps access to their artist's dashboard.

Invite by email

A&R

Talent scouts get scoped access to sign and develop.

Invite by email

Accountants

Read-only royalty and payout access for the books.

Invite by email

Permissions include:

View releases & catalog

See your label's music, but never another tenant's.

Upload stems & masters

Producers and engineers can deliver files directly.

Manage split sheets

Authorized users can edit percentage splits.

View royalty statements

Accountants get read-only, artists see their own.

Approve distribution

Only admins can push a release live to DSPs.

Manage roster & billing

Owner-level only. Invite/remove team, edit tier.

Every invite is scoped to your tenant. Team members can never see another label's roster, releases, or revenue.

Role hierarchy

Seven levels of access, from full control to focused execution.

L1

Owner

Full control

Founder-level access. Billing, roster, branding, everything.

L2

Administrator

Manage tenant

Approve releases, manage staff, configure platform settings.

L3

Finance

Money & royalties

Access payouts, statements, splits, and tax exports.

L4

Marketing

Campaigns & PR

Run playlist pitches, ads, and release marketing.

L5

Artist

Own catalog

Upload, view own royalties, edit profile, book Orion Live.

L6

Manager

Assigned artist(s)

Access their artist's dashboard on the artist's behalf.

L7

Producer

Assigned sessions

Deliver stems, see splits on tracks they produced.

Section 5 — Revenue Split Engine

The biggest differentiator: automatic multi-party splits.

Payments are calculated automatically. One song generates revenue; Orion splits it across every party — Orion, your label, the artist, producers, features, and beat makers — instantly, transparently, and on the same statement.

Default split template

Example

Song revenue: $10,000

Streams + downloads + sync — one payout cycle.

Orion platform fee

4% rev share (Studio tier)

$400

4%

Your label (net)

Everything after Orion's cut

$9,600

96%

↳ Artist

65% of net

$6,240

62.4%

↳ Producer

15% producer split

$1,440

14.4%

↳ Songwriter

10% writer split

$960

9.6%

↳ Label retention

10% label split

$960

9.6%

Every party sees their line on their statement. No PDF forwarding. No PayPal chasing. No "trust me bro" accounting.

Percentage splits

Split any revenue stream by exact percentage. Artist, producer, writer, label — everyone gets their share.

Fixed amounts

Pay a flat fee or guarantee off the top before percentages are calculated. Perfect for session fees or advances.

Recoupment tracking

Tag advances, marketing spends, or studio costs as recoupable. Orion deducts them from future royalties automatically.

Advances & cross-collateralization

Recoup across one release or the whole catalog. A single balance follows the artist, not just one song.

Mechanical & publishing royalties

Separate writer, publisher, and mechanical shares. Orion keeps the splits clean for PROs, MLC, and global collections.

Neighboring rights

Track performer and sound-recording royalties for radio, streaming, and public performance across territories.

Split sheets baked in

Every upload prompts a split sheet. All parties e-sign before distribution. No release ships without one.

Real-time preview

Every party sees exactly what they'll earn per $1,000 of revenue before the release ships. Zero surprises.

Labels drop artists because splits are a nightmare. On Orion, splits are a form field — and the biggest reason artists pick a white-label DSP over a legacy label.
Live examples

Any brand. Any domain. Powered by Orion.

Ship on our subdomain — or bring your own custom domain. Artists never see the man behind the curtain.

Custom domain

Universal Music

music.universaldsp.com
Orion subdomain

Atlanta Records

atlanta.orionmusicdsp.com
Custom subdomain

My Label

distribution.mylabel.com

Hybrid pricing. Predictable + upside.

Monthly platform fee + revenue share on artist distribution.

Launchpad

Up to 100 artists

$499/mo

+ 5% rev share · $999 setup

  • Branded subdomain
  • Your logo & colors
  • Full distribution engine
  • Basic analytics
  • Email support
Most popular

Studio

Up to 1,000 artists

$1,499/mo

+ 4% rev share · $2,499 setup

  • Everything in Launchpad
  • Custom domain (label.com)
  • Advanced analytics + credits
  • Team roles (5 seats)
  • Priority support

Empire

Unlimited artists

$4,999/mo

+ 3% rev share · $9,999 setup

  • Everything in Studio
  • Unlimited team seats
  • Dedicated account manager
  • Custom integrations
  • 24/7 support hotline
Section 6 — Custom Domains

Ship on your own domain. We handle the plumbing.

Every tenant gets a free Orion subdomain. Upgrade to a custom domain and we'll provision DNS, SSL, and routing so your artists never see our name.

Example setup

distribution.mylabel.com

Custom domain on the Studio plan and above.

1

Enter your domain

Type the domain or subdomain you want artists to use.

2

Add DNS records

Point a CNAME to orionmusicdsp.com. We email the exact values.

3

Verify ownership

Orion checks the record. Most DNS propagates in minutes.

4

SSL auto-issued

Free TLS certificate issued and renewed automatically.

Cloudflare and other proxy DNS providers are fully supported. Just toggle proxy mode during setup.

Free Orion subdomain

Every plan includes yourname.orionmusicdsp.com. Live the same minute your tenant activates.

Custom domain + SSL

Studio and Empire plans support label.com or distribution.label.com. Free auto-renewing TLS certificates.

Root & www redirect

Add both yourdomain.com and www.yourdomain.com. We redirect one to the other and keep SEO clean.

Tenant routing by host

Orion reads the incoming hostname and loads the right brand, colors, and data — no path hacks.

Domain status dashboard

See Verified, Verifying, or Action required at a glance. Re-check DNS anytime from your admin panel.

Automatic renewals

SSL certificates renew before expiry. DNS health is monitored so your domain stays online.

Your artists sign up at your domain, see your branding, and receive emails from your brand. Orion stays invisible.
Section 7 — Admin Dashboard

A complete business dashboard for every label.

Every tenant gets their own command center. Real-time data, isolated from every other label on Orion.

Artists

Full roster with signing status, contracts, and lifetime value.

Releases

Every single, EP, and album with delivery status per DSP.

Revenue

Gross vs net earnings, split by store, territory, and format.

Streams

Daily/monthly stream counts across Spotify, Apple, YouTube, TikTok.

Territories

Where your money is coming from — country-level heatmaps.

Royalties

Automated statements per artist, per collaborator, per period.

Payouts

Approve, batch, and audit payments to artists and rightsholders.

Publishing

Track mechanical, performance, and sync income in one place.

Team members

Manage seats, roles, and permissions across your label.

Support tickets

Route artist support to the right teammate with SLAs.

Analytics

Cohorts, retention, and audience insights — no spreadsheets.

Section 8 — Billing

Predictable pricing. Metered where it counts.

Charge labels a monthly or annual subscription. Meter usage across the levers that matter most.

Monthly

Starter

$299/mo

  • Up to 100 artists
  • 50 releases / mo
  • 10 GB storage
  • Basic reporting
  • 2 team seats
Most popular

Monthly

Professional

$999/mo

  • Up to 1,000 artists
  • Unlimited releases
  • 200 GB storage
  • Advanced analytics
  • 10 team seats
  • API access

Annual

Enterprise

Custom

  • Unlimited artists
  • Unlimited storage
  • Dedicated infra
  • SSO + audit logs
  • Unlimited seats
  • SLA + dedicated CSM

Metered billing levers

Number of artists
Number of releases
Storage
Revenue processed
API usage
Team seats
Section 9 — Orion Super Admin

Mission control for the whole platform.

Your team runs the network. Every tenant, every payout, every DSP integration — one dashboard.

View every tenant

One console showing every label, their health, and their MRR.

Suspend labels

Freeze accounts instantly for non-payment or policy violations.

Review releases

Moderate flagged content before it ships to DSPs.

Monitor payouts

Full audit trail across every artist and every rightsholder.

Configure DSP integrations

Manage Spotify, Apple, YouTube, TikTok credentials from one place.

Manage compliance

Tax forms, KYC status, agreement versions, and disputes.

Platform-wide analytics

Total volume, revenue processed, and tenant leaderboards.

Section 11 — Settlement Schedules & Payout Notifications

Artists always know when the money moves.

Configure the cadence, threshold, and hold period per label — Orion handles the math, the notifications, and the receipts.

Fast

Weekly

Every Friday. Best for high-velocity artists with steady streams.

Balanced

Bi-weekly

Every other Friday. Balanced cash flow with lower ops overhead.

Default

Monthly

1st of the month. Industry standard, cleanest for accounting.

Label mode

Quarterly

For labels running large advance recoupments and reserve holds.

Configurable per label

  • Minimum payout threshold
    $25 default — hold until it clears, no dust payouts.
  • Hold period
    0 / 30 / 60 / 90 day rolling reserve for chargebacks and DSP reversals.
  • Recoupment first
    Advances, marketing costs, and studio fees clear before profit share flows.
  • Split-party overrides
    Producers and songwriters can run their own cadence independent of the artist.
  • Currency + FX
    USD, EUR, GBP, CAD, AUD — daily mid-market rate locked at settlement.
  • Tax withholding
    Auto-withhold on non-US payees per W-8BEN / treaty rate. 1099 / 1042-S at year-end.

Notifications on every event

Email receipts

Signed PDF statement + CSV line items on every payout.

SMS + push

"Your $2,438 payout just landed" — the moment it clears.

Recoupment milestones

Ping the artist at 25 / 50 / 75 / 100% recouped so they know when profit share unlocks.

In-app inbox

Every settlement, hold, adjustment, and reversal — audit-logged forever.

Recoupment tracker
$7,240 / $10,000 advance
72% recouped$2,760 to go
Est. fully recouped in 18 days at current pace.
Upcoming payouts
  • Artist share
    Fri, Jul 17
    $1,842.10
    Scheduled
  • Producer (15%)
    Fri, Jul 17
    $425.86
    Scheduled
  • Songwriter (10%)
    Fri, Jul 24
    $284.00
    Holding · 5 days
  • Label reserve release
    Aug 01
    $1,120.00
    30-day hold
Section 10 — Future Enterprise Modules

Optional add-ons that turn Orion into infrastructure.

Beyond distribution: publishing, sync, rights, AI, and the tools labels pay real money for.

Publishing administration

Collect mechanical, performance, and neighboring rights royalties globally.

Sync licensing marketplace

Pitch catalogs to film, TV, ads, and games. Automated clearance.

Rights management

Content ID, YouTube claims, dispute handling, and takedowns.

AI mastering

One-click studio-grade masters powered by Orion's engine.

AI marketing tools

Auto-generated ad creative, playlist pitching, fan targeting.

White-label mobile apps

Native iOS and Android artist apps under your brand.

API access

REST + webhooks so labels can plug Orion into their own stack.

Financial reporting

Balance sheets, P&L, tax exports, and forecasting per label.

Business intelligence

Cross-catalog dashboards, benchmarks, and executive views.

Why this matters

This transforms Orion from a service into an infrastructure platform. Instead of only signing artists, you enable other organizations to run their own branded distribution businesses — while Orion provides the technology, compliance, reporting, and integrations. Higher-value B2B, recurring subscriptions, and a much more scalable business.